ABOUT
Marketing Leadership With a Revenue Lens
I’m Danielle Krieg, founder and chief strategist of 2 Rivers Strategic Marketing.
I help business owners and growing companies turn marketing into something they can count on: a clear strategy, a focused plan, and execution that shows up in the business.
MY BACKGROUND
A Different Starting Point
Most marketers learn the craft from the marketing side. I learned it from the other end.
I spent more than a decade working directly with business owners, franchise leaders, and executive teams, in the conversations where marketing either paid off or fell apart. I watched campaigns generate attention but not customers, and messaging that sounded right in a meeting fall flat in front of a buyer. That vantage point shaped how I think about marketing: it only matters if it moves the business forward.
Over time, my work shifted from carrying out strategy to building it. I've built six business units from the ground up, defining the positioning, target markets, messaging, and go-to-market plans that took each one from an idea to revenue. Most recently, I built a complete franchise marketing vertical for a company with no presence in the industry, from customer personas and partnership structure to the campaigns that introduced the brand.
THE NAME
Why 2 Rivers
New Braunfels sits where the Comal River meets the Guadalupe. Two distinct currents, each with its own character, joining into something stronger than either one alone.
That's how I see marketing and sales. They're built by different people with different skills, but they're meant to flow toward the same place. When they run separately, leads stall and budgets leak. When they converge, growth becomes something you can plan for. The name, and the 2R mark itself, is a reminder of the work: bring the pieces together and point them in one direction.
HOW I WORK
A few principles guide every engagement
Clarity before expansion.
Before adding channels, tactics, or spend, we get clear on what you're selling, to whom, and why they should choose you.
Precision over volume.
More activity isn't the goal. The right activity, measured against the right outcome, is.
Strategy tied to execution.
A plan is only valuable if it gets built. I stay in the work until it does.
Integrity in every message.
I represent your business honestly, in the market and in the room. Trust takes longer to build than attention, and it lasts longer too.
BASED IN NEW BRAUNFELS
Rooted Here, Working Everywhere
I'm a New Braunfels business owner working alongside other business owners across the Hill Country, Austin, and San Antonio. I know what it takes to build something in this community because I'm doing it too. I also partner with franchise brands and growing companies nationally, bringing the same approach wherever the work is.
Let’s Talk About Where You’re Headed
If your marketing feels busy but not productive, that’s a good place to start.